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Featured products

Repair Leave-in ConditionerRepair Leave-in Conditioner
Sale price55,00 kr
Curl ConditionerCurl Conditioner
Sale price46,00 kr
Curl CreamCurl Cream
Sale price46,00 kr
Curl MasqueCurl Masque
Sale price46,00 kr
Curl ShampooCurl Shampoo
Sale price46,00 kr
Dry Heat ProtectionDry Heat Protection
Sale price49,00 kr
Dry Volume SprayDry Volume Spray
Sale price49,00 kr
Heat Protection SprayHeat Protection Spray
Sale price25,00 kr

All products

Discover effortless, professional-quality haircare made in Sweden. By Veira offers a complete range of vegan, sulfate- & paraben-free products designed for every hair type and concern — from repairing and hydrating treatments to volume-boosting, curl-defining, and scalp-soothing care. Each formula is enriched with active ingredients like Pro-Vitamin B5, Peptides, Biotin, and natural oils to deliver salon-level results at an accessible price point.
All products are color-preserving, cruelty-free, and produced in our own solar-powered factory in southern Sweden — for hair that looks good, feels good, and does good.

37 products

Heat Protection Spray 150 MLHeat Protection Spray 150 ML
Sale price46,00 kr
Repair ShampooRepair Shampoo
Sale price46,00 kr
Repair ConditionerRepair Conditioner
Sale price46,00 kr
Silver ShampooSilver Shampoo
Sale price46,00 kr
Silver MasqueSilver Masque
Sale price57,00 kr
Silver Conditioner
Sale price46,00 kr
Curl ConditionerCurl Conditioner
Sale price46,00 kr
Curl ShampooCurl Shampoo
Sale price46,00 kr
Curl CreamCurl Cream
Sale price46,00 kr
Salt SpraySalt Spray
Sale price46,00 kr
Volume ShampooVolume Shampoo
Sale price46,00 kr
Volume ConditionerVolume Conditioner
Sale price46,00 kr
TRAVEL SIZERepair Conditioner 100 ml
Sale price25,00 kr
NewPro Growth SerumPro Growth Serum
Sale price75,00 kr
newMiracle Hair OilMiracle Hair Oil
Sale price77,00 kr
NewDetox ShampooDetox Shampoo
Sale price59,00 kr
NewScalp Care ScrubScalp Care Scrub
Sale price75,00 kr
TRAVEL SIZESilver Shampoo 100 MLSilver Shampoo 100 ML
Sale price25,00 kr
Silver Leave-in treatmentSilver Leave-in treatment
Sale price46,00 kr
Silver Conditioner 100 MLSilver Conditioner 100 ML
Sale price25,00 kr
NewScalp Care ShampooScalp Care Shampoo
Sale price57,00 kr
NewScalp Care MasqueScalp Care Masque
Sale price57,00 kr
NewScalp Care ConditionerScalp Care Conditioner
Sale price57,00 kr
TRAVEL SIZERepair Shampoo 100 ml
Sale price25,00 kr
Repair SerumRepair Serum
Sale price55,00 kr
Repair Masque 75 mlRepair Masque 75 ml
Sale price25,00 kr
TRAVEL SIZERepair Masque
Sale price46,00 kr
Moisture ShampooMoisture Shampoo
Sale price46,00 kr
Moisture MasqueMoisture Masque
Sale price46,00 kr
Moisture CreamMoisture Cream
Sale price46,00 kr
Moisture ConditionerMoisture Conditioner
Sale price46,00 kr
Travel sizeHeat Protection SprayHeat Protection Spray
Sale price25,00 kr
NEWDry Volume SprayDry Volume Spray
Sale price49,00 kr
NEWDry ShampooDry Shampoo
Sale price49,00 kr
NEWDry Heat ProtectionDry Heat Protection
Sale price49,00 kr
Curl MasqueCurl Masque
Sale price46,00 kr

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We're here to help

Frequently asked questions

What hair products do I actually need?

A core
hair routine includes a shampoo, a conditioner, a weekly masque, a leave-in
or heat protectant, and a styling product. Add targeted treatments — scalp
serum, hair oil, bond-builder — based on your specific concerns.

How do I build a hair care routine?

While no shampoo can fully reverse damage, the right formula can significantly improve hair condition. By Veira shampoo helps strengthen the hair fiber, reduce breakage, and improve shine with consistent use.

Which hair products work best together?

Hair often feels dry due to harsh sulfates that strip natural oils. Switching to a sulfate-free shampoo like By Veira helps maintain hydration and prevents that tight, dry feeling after washing.

In what order should I apply hair products?

Apply in
this order: shampoo, conditioner or masque (rinse), leave-in, heat
protectant, styling cream or mousse, gel if used, then a finishing oil or
serum. Work from lightest to heaviest and from wet-hair products to dry.